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quinta-feira, outubro 13, 2005

Defining moments - Michael Eisner, ex-CEO of Disney 

"Despite his persistence and enthusiasm, however, and help of his father’s contacts, Eisner struggled to find a job in entertainment. Eventually, he was offered the job of a clerk for $65 a week at NBC. He accepted immediately. Shortly afterwards, he took a weekend job at WNBC radio as traffic researcher. His job was to “borrow” other radio stations’ traffic reports and pass them on to the morning DJ. Eisner was in no position to argue about the ethics of the situation and did as he was told, although he occasionally embellished his traffic bulletins with imaginary streets named after past girlfriends."

"In 1968 he turned down a job offer from the advertising agency Foote, Cone & Belding, but recommended one of his superiors, who landed the job. Eisner promptly took up the position that had been vacated."

"By the early 1990s Disney (...) was posting revenues of over $5 billion and profits close to $1 billion (...) From 1985 right through to 1990 the company posted record profits for 20 quarters in a row."

in Business: The Ultimate Resource update

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