domingo, outubro 14, 2007
One, one million
'In one recent experiment, Slovic presented subjects with a picture of 'Rokia', a starving child in Mali, and asked them how much they'd be willing to give to help feed her.
Then he showed a different group photos of two Malinese children - 'Rokia and Moussa'.
The group presented with two kids gave 15 percent less [...]
We tend to think that the way to address disease and death is to have more empathy. But maybe that's precisely wrong.
Perhaps we should avoid leaders who 'feel your pain', because their feelings will crap out at, you know, eight people.
What we need are more Bill Gateses - people [...] with a direct sensual ability to understand what a million means'.
Wired, Sep 07
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Then he showed a different group photos of two Malinese children - 'Rokia and Moussa'.
The group presented with two kids gave 15 percent less [...]
We tend to think that the way to address disease and death is to have more empathy. But maybe that's precisely wrong.
Perhaps we should avoid leaders who 'feel your pain', because their feelings will crap out at, you know, eight people.
What we need are more Bill Gateses - people [...] with a direct sensual ability to understand what a million means'.
Wired, Sep 07
